Harley-Davidson, Inc. HOG
$26.96
+1.09%
at last close
Analyst Consensus
- Consensus Rating
- Hold (2 Buy · 3 Hold · 2 Sell)
- Average Price Target
- $26.33
- Implied Upside
- -2.3%
- Price Target Range
- $17.00 – $33.00
- Analysts (12 mo)
- 7
Recent Analyst Actions
| Date | Firm | Action | Rating | Price Target |
|---|---|---|---|---|
| 2026-09-08 | CitigroupJames Hardiman |
Maintains | Neutral | $27 → $31 |
| 2026-09-02 | UBSRobin Farley |
Maintains | Neutral | $26 → $28 |
| 2026-08-17 | DA DavidsonGriffin Bryan |
Maintains | Buy | $30 → $33 |
| 2026-07-28 | Morgan StanleyAdam Jonas |
Maintains | Underweight | $15 → $17 |
| 2026-07-24 | BairdCraig Kennison |
Maintains | Neutral | $28 → $30 |
| 2026-07-20 | Loop CapitalBrandon Rolle |
Upgrades | Hold → Buy | — |
| 2026-07-13 | CitigroupJames Hardiman |
Maintains | Neutral | $26 → $27 |
| 2026-07-06 | DA DavidsonGriffin Bryan |
Maintains | Buy | $25 → $30 |
| 2026-05-19 | Morgan StanleyAdam Jonas |
Maintains | Underweight | $12 → $15 |
| 2026-05-11 | UBSRobin Farley |
Maintains | Neutral | $19 → $26 |
| 2026-05-07 | CitigroupJames Hardiman |
Maintains | Neutral | $23 → $26 |
| 2026-05-06 | Wells FargoAnthony Bonadio |
Maintains | Underweight | $15 → $19 |
| 2026-03-11 | Wells FargoAnthony Bonadio |
Initiates coverage on | Underweight | $15 |
| 2026-03-04 | UBSRobin Farley |
Maintains | Neutral | $27 → $19 |
| 2026-01-14 | CitigroupJames Hardiman |
Maintains | Neutral | $28 → $23 |
| 2025-11-25 | Loop Capital |
Initiates coverage on | Hold | $21 |
| 2025-11-19 | Morgan StanleyAdam Jonas |
Maintains | Underweight | $25 → $21 |
| 2025-11-13 | UBSRobin Farley |
Maintains | Neutral | $28 → $27 |
| 2025-11-10 | DA DavidsonGriffin Bryan |
Maintains | Buy | $34 → $30 |
| 2025-10-27 | Morgan StanleyAdam Jonas |
Downgrades | Equal-weight → Underweight | $27 → $25 |
| 2025-08-25 | DA DavidsonGriffin Bryan |
Maintains | Buy | $31 → $34 |
| 2025-07-08 | UBSRobin Farley |
Maintains | Neutral | $28 → $27 |
| 2025-06-16 | CitigroupJames Hardiman |
Maintains | Neutral | $24 → $27 |
| 2025-05-14 | BairdCraig Kennison |
Maintains | Neutral | $26 → $28 |
| 2025-04-09 | DA DavidsonBrandon Rolle |
Assumes | Buy | $31 |
| 2025-04-04 | BairdCraig Kennison |
Maintains | Neutral | $32 → $26 |
| 2025-04-02 | CitigroupJames Hardiman |
Maintains | Neutral | $29 → $28 |
| 2025-02-20 | UBSRobin Farley |
Maintains | Neutral | $35 → $28 |
| 2025-02-06 | Morgan StanleyAdam Jonas |
Maintains | Equal-weight | $33 → $31 |
| 2025-02-06 | CitigroupJames Hardiman |
Maintains | Neutral | $31 → $29 |
Ratings and price targets reflect each firm's most recent published action. Consensus combines the latest call from every covering firm over the past 12 months; price targets are typically 12-month horizons.
Key Stats
- Last Close
- $26.96
- Market Cap
- $2.78 billion
- 52-Week Range
- $17.09 – $31.25
- Average Volume
- 1.78 million shs
Data is delayed and provided for informational purposes only. Not investment advice. See our disclaimer.