Harley-Davidson, Inc. HOG
Analyst Ratings
- Consensus
- Hold — 2 Buy · 3 Hold · 2 Sell (7 analysts)
- Avg. Price Target
- $26.33 (-2.3% downside)
Key Stats
- Today's Range
- $26.22 – $26.98
- 50-Day Range
- $24.00 – $28.86
- 52-Week Range
- $17.09 – $31.25
- Volume
- 1.49 million shs
- Average Volume
- 1.78 million shs
- Market Cap
- $2.78 billion
- P/E Ratio
- 14.81
- Dividend Yield
- 2.78%
Valuation
- P/E Ratio
- 14.81
- Price / Book
- 0.89
- Price / Sales
- 0.65
Dividend
- Dividend Yield
- 2.78%
- Annual Dividend
- $0.75
- Payout Ratio
- 41.21%
- Ex-Dividend Date
- 2026-09-15
Short Interest
- Short Interest
- 29.22%
- Days to Cover
- 19.90
Financials (TTM)
- Revenue
- $4.24 billion
- Net Income
- $195.72 million
- Net Margin
- 4.62%
- Return on Equity
- 6.28%
- Debt-to-Equity
- 0.52
About Harley-Davidson, Inc.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
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