MediaAlpha, Inc. MAX

$13.17 -0.75% at last close

Analyst Consensus

Consensus Rating
Moderate Buy (4 Buy · 2 Hold · 0 Sell)
Average Price Target
$14.33
Implied Upside
+8.8%
Price Target Range
$11.00 – $17.00
Analysts (12 mo)
6

Recent Analyst Actions

DateFirmActionRatingPrice Target
2026-08-05
RBC CapitalBen Hendrix
Maintains Outperform $11 → $15
2026-07-30
Goldman SachsEric Sheridan
Maintains Neutral $10 → $14
2026-07-30
Canaccord GenuityMichael Graham
Maintains Buy $15 → $17
2026-07-08
Keefe, Bruyette & WoodsTommy McJoynt
Maintains Outperform $15 → $17
2026-06-23
TD CowenAndrew Kligerman
Maintains Hold $13 → $11
2026-04-30
JP MorganCory Carpenter
Maintains Overweight $11 → $12
2026-04-07
Keefe, Bruyette & WoodsTommy McJoynt
Maintains Outperform $16 → $15
2026-02-24
JP MorganCory Carpenter
Maintains Overweight $15 → $11
2026-02-24
Goldman SachsEric Sheridan
Maintains Neutral $14 → $12
2026-02-24
RBC CapitalBen Hendrix
Maintains Outperform $18 → $11
2026-02-24
Keefe, Bruyette & WoodsTommy McJoynt
Maintains Outperform $19 → $16
2025-10-30
JP MorganCory Carpenter
Maintains Overweight $14 → $15
2025-10-30
Keefe, Bruyette & WoodsTommy McJoynt
Maintains Outperform $18 → $19
2025-10-30
Canaccord GenuityMichael Graham
Maintains Buy $15
2025-10-15
Goldman SachsEric Sheridan
Downgrades Buy → Neutral $15 → $12
2025-09-05
Keefe, Bruyette & WoodsTommy McJoynt
Maintains Outperform $17 → $18
2025-05-07
RBC CapitalBen Hendrix
Maintains Outperform $20 → $18
2025-05-01
JP MorganCory Carpenter
Maintains Overweight $10 → $12
2025-04-22
JP MorganCory Carpenter
Maintains Overweight $13 → $10
2025-04-22
Keefe, Bruyette & WoodsTommy McJoynt
Maintains Outperform $19 → $16
2025-04-14
Goldman SachsEric Sheridan
Maintains Buy $14 → $13
2025-04-03
BMO CapitalMichael Zaremski
Maintains Outperform $27 → $23
2025-02-25
JP MorganCory Carpenter
Maintains Overweight $15 → $13
2025-02-25
RBC CapitalBen Hendrix
Reiterates Outperform $20
2025-02-25
Goldman SachsEric Sheridan
Maintains Buy $23 → $14
2025-02-25
Keefe, Bruyette & WoodsTommy McJoynt
Maintains Outperform $22 → $19
2025-02-24
Canaccord GenuityMichael Graham
Maintains Buy $30 → $26
2025-01-14
Goldman SachsEric Sheridan
Maintains Buy $26 → $23
2025-01-10
JP MorganCory Carpenter
Maintains Overweight $25 → $15
2024-12-11
Keefe, Bruyette & WoodsTommy McJoynt
Maintains Outperform $26 → $22

Ratings and price targets reflect each firm's most recent published action. Consensus combines the latest call from every covering firm over the past 12 months; price targets are typically 12-month horizons.

Key Stats

Last Close
$13.17
Market Cap
$786.63 million
52-Week Range
$7.09 $14.70
Average Volume
987K shs

Data is delayed and provided for informational purposes only. Not investment advice. See our disclaimer.